François Descarie in Hot Water

Not even a month after having left Ipsos and founding Substance strategies, François Descaries is adding to the list by becoming active in Ebullition (a Quebec based company that is specialized in the observation, creation and animation of online communities via social...

Using Cosmetic Companies as Inspiration for Social Media Strategies

Cosmetic companies have really learnt to use social media to their advantage- They’re an excellent example of the success you can have! Luckily, no matter what your company’s domain is, methods that have proven to be so successful for cosmetic companies can also be beneficial to your company. In fact, companies should get inspired and adapt the techniques of these cosmetic companies to their...

Monitoring and Preparing for Social Media

Today, everyone seems to be watching the web and social media. However, if they are not properly monitored, they cannot benefit the different departments in a company strategically.

Monitoring the web in regard to the brand, the company and the industry are equally important factors in order to position and to...

The Art of Addressing your Mistakes

No one is perfect. Every brand can make a mistake, whether it be a defective product, long delays or accidental impoliteness. It’s understandable, especially when there are so many clients to satisfy. It’s necessary, however, to know how to fix these mistakes.

I remember when I was in training at a large hardware store when I was a student. During my training, we learnt it was important...