17 August
Collective shift in the importance of social media in customer relations
This is a very recent phenomenon (at least for Quebec). Companies are really starting to open their eyes and are beginning to monitor social media, especially Twitter.
For several weeks now, companies like McDonalds, Videotron, Desjardins and Molson have been showing that they are watching social media. Not only that, but they’re intervening and connecting with their customer.
I’d...
Our role is clear. We are a complete team who makes sure your eyes and ears are on the web (monitoring) as well as your voice (community management). We are your brand’s guardian (e-reputation) and its ambassador. We build and bring your community to life. All this through a structured, documented and quantifiable process.
