16 November
François Descarie in Hot Water
Not even a month after having left Ipsos and founding Substance strategies, François Descaries is adding to the list by becoming active in Ebullition (a Quebec based company that is specialized in the observation, creation and animation of online communities via social...
28 September
Monitoring and Preparing for Social Media
Today, everyone seems to be watching the web and social media. However, if they are not properly monitored, they cannot benefit the different departments in a company strategically.
Monitoring the web in regard to the brand, the company and the industry are equally important factors in order to position and to...
Our role is clear. We are a complete team who makes sure your eyes and ears are on the web (monitoring) as well as your voice (community management). We are your brand’s guardian (e-reputation) and its ambassador. We build and bring your community to life. All this through a structured, documented and quantifiable process.
