Using Cosmetic Companies as Inspiration for Social Media Strategies

Cosmetic companies have really learnt to use social media to their advantage- They’re an excellent example of the success you can have! Luckily, no matter what your company’s domain is, methods that have proven to be so successful for cosmetic companies can also be beneficial to your company. In fact, companies should get inspired and adapt the techniques of these cosmetic companies to their...

Monitoring and Preparing for Social Media

Today, everyone seems to be watching the web and social media. However, if they are not properly monitored, they cannot benefit the different departments in a company strategically.

Monitoring the web in regard to the brand, the company and the industry are equally important factors in order to position and to...

The Art of Addressing your Mistakes

No one is perfect. Every brand can make a mistake, whether it be a defective product, long delays or accidental impoliteness. It’s understandable, especially when there are so many clients to satisfy. It’s necessary, however, to know how to fix these mistakes.

I remember when I was in training at a large hardware store when I was a student. During my training, we learnt it was important...

Collective shift in the importance of social media in customer relations

This is a very recent phenomenon (at least for Quebec). Companies are really starting to open their eyes and are beginning to monitor social media, especially Twitter.

For several weeks now, companies like McDonalds, Videotron, Desjardins and Molson have been showing that they are watching social media. Not only that, but they’re intervening and connecting with their customer.

I’d...