Monitoring and Preparing for Social Media

Today, everyone seems to be watching the web and social media. However, if they are not properly monitored, they cannot benefit the different departments in a company strategically.

Monitoring the web in regard to the brand, the company and the industry are equally important factors in order to position and to...

Collective shift in the importance of social media in customer relations

This is a very recent phenomenon (at least for Quebec). Companies are really starting to open their eyes and are beginning to monitor social media, especially Twitter.

For several weeks now, companies like McDonalds, Videotron, Desjardins and Molson have been showing that they are watching social media. Not only that, but they’re intervening and connecting with their customer.

I’d...