François Descarie in Hot Water
Not even a month after having left Ipsos and founding Substance strategies,
Read ...Using Cosmetic Companies as Inspiration for Social Media Strategies
Cosmetic companies have really learnt to use social media to their advantage- They’re an excellent example of the success you can have! Luckily, no matter what your company’s domain is,...
Monitoring and Preparing for Social Media
Today, everyone seems to be watching the web and social media. However, if they are not properly monitored, they cannot benefit the different departments in a company strategically.
The Art of Addressing your Mistakes
No one is perfect. Every brand can make a mistake, whether it be a defective product, long delays or accidental impoliteness. It’s understandable, especially when there are so many clients...
Collective shift in the importance of social media in customer relations
This is a very recent phenomenon (at least for Quebec). Companies are really starting to open their eyes and are beginning to monitor social media, especially Twitter.
For several...
Our role is clear. We are a complete team who makes sure your eyes and ears are on the web (monitoring) as well as your voice (community management). We are your brand’s guardian (e-reputation) and its ambassador. We build and bring your community to life. All this through a structured, documented and quantifiable process.
